Defining the market opportunities that leverage your distinctive capabilities, serve your customer's unmet needs, and create lasting value.
Developing, de-risking and prioritizing new concepts and experiences based on proprietary insights about your customers and their needs.
Understanding, practicing and promoting the organizational culture and processes needed to repeatedly launch successful ventures.
I grew up on the beachers of Long Island and went to school in the Garden State with dreams of becoming a screenwriter. When Spielberg didn't call, I began to search for other passions and after a few classes in New York, I began a solo career as a design and branding consultant where I helped start-ups and small corporate clients tell their own stories.
After a few years in the professional world, I began to feel that while I was able to help my clients with that "how" of design, I was was missing the "why" of strategy. So I moved to The City That Works to go to school, earning graduate degrees in business and design planning.
My focus for the last 10 years has been what's broadly termed as innovation, the "fuzzy front-end" of design primarily concerned with identifying the means of creating user-driven value for large organizations. I've held roles as a researcher, planner, designer and management consultant, and have worked with clients across multiple industries.
When not at work, I spend my time re-discovering my love for furniture design and construction, and am learning to appreciate the challenge of cooking a meal that will satisfy both my wife and 1-year-old daughter.
I'm always open to interesting projects and stupid questions.